Activision Discusses Call of Duty: Infinite Warfare Backlash

Activision Discusses Call of Duty: Infinite Warfare Backlash

Activision’s trailer for their upcoming title, Call of Duty: Infinite Warfare hasn’t gone down well and received widespread disdain from viewers on YouTube. Currently, the trailer has 1.14 million dislikes compared to 256,307 likes. In comparison to this, the recent Battlefield 1 trailer caused a great deal of excitement and people have already been pre-ordering the game in large numbers. So why is the Call of Duty trailer so poorly rated? One theory revolves around the idea that people are becoming tired of the modern setting and hoped for a return to historical eras like World War One. Also, Activision’s decision to only allow players to enjoy Call of Duty 4: Modern Warfare through an Infinite Warfare pre-order is bound to cause anger as many consumers would gladly pay for this game as a downloadable standalone.

Activision CEO Eric Hirshberg commented on the trailer’s terrible reaction and said:

“We know that there are people in our community who are nostalgic for the boots-on-the-ground-style gameplay, and that’s why we made Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that. And the good news is this year we found a way to deliver both in one package while keeping our community together.

“And while of course we see the passionate opinions online, we also look at other measurements. And the fact is, while it’s very early, pre-orders are off to a very strong start. Views of the reveal trailer that you referred to are up and in fact the number of likes per view on the Infinite Warfare reveal trailer are also the highest we’ve ever seen.

“We’ve seen this in the franchise before. The reveal trailer for Black Ops II, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that, of course, went on to become our most successful game ever.”

Do you think the Call of Duty: Infinite Warfare trailer’s reception is warranted?


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