iOS 10 Won’t Collect Data If You Don’t Want It To

These days the whole decision behind companies and software comes down to as simple a thing as their policies and in that regard Apple seems to be taking on Microsoft by creating an opt-in policy for iOS 10.

The new technique, one which Apple is calling its “differential privacy” will collect information without going after your personal or sensitive information. The first thing to notice is that the policy will be opt-in, a stark contrast to systems being developed these days which automatically accept and send data to remote users, always seeking to find new ways of sending data without asking your permission directly.

The second thing to note is that only four pieces of information will be collected. These includes any words you decided to add to your local directories, any emojis used, look up hints you place within notes and finally any deep links located within apps (they have to be marked for public indexing though).

Any predictive parts of iOS 10 will remain on the device, with minimal transmissions back to Apple’s servers making sure that your devices data stays on your device. With more and more changes coming in iOS 10 this autumn, Apples contrasting policy on privacy and information could turn more users to its new devices in an age where the company sells the product as much as the technology its made out of.