Hugo Boss will release an NFT-collection


Hugo Boss will release an NFT-collection

1000 animated tokens from the series "Accept your emotions" will be presented in early November

Fashion house Hugo Boss announced the conclusion of a partnership with web3-company Imaginary Ones, within the framework of which the first NFT-collection in the history of the brand will be released. The presentation is scheduled for early November.

The collection, called Embrace Your Emotion (EYE), will consist of 1,001 animated 3D items. With this project, Hugo encourages users to boldly accept their emotions, regardless of whether they are bad or good, according to the description of the project.

The special 5 NFTs will represent animated characters representing joy, sadness, fear, anger and love. Another character will combine all the qualities of these five heroes, he will be exhibited at a charity auction dedicated to World Mental Health Day (October 10).
Of the remaining 1,000 tokens, 500 will be available to buyers of exclusive T-shirts, and another 500 to NFT holders from other Imaginary Ones projects and participants in contests that will be held on the Web-3 company's social networks from October 4.

In early September, Scotch whisky brand Johnnie Walker launched NFT whiskey from the limited edition Blue Label Ghost & Rare. Each purchased bottle is accompanied by an animated NFT composition from the famous digital artist Yvona Tau.


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